Pepsi Natural

This is a post inspired by a friend who does packaging for a beverage company. I stumbled on this Pepsi bottle via the dieline and found it an impressively risky attempt at a relaunch. I would like to see if it works, btw the readers at the dieline were not so impressed! Corn syrup was replaced with sugar and there are 3 ingredients listed on the front.

Although I have read there was a Pepsi release in Europe of the same product idea, Pepsi planned on marketing the product to the health conscious, obviously and relaunch brand enthusiasm. Putting them in premium natural food stores, only in major cities around the states, not including Boston. On the Pepsi website, with the Obama-esc logo, there is no such products even listed.
I wonder if anyone has seen it in stores?

No comments: